http://www.flipvill.com Art Direction & Graphic Design by Felipe Villarreal Fri, 04 May 2012 16:24:19 +0000 http://www.flipvill.com en http://flipvill.com/Los-Invisibles-Thesis-Project http://flipvill.com/following/flipvill.com/Los-Invisibles-Thesis-Project Fri, 04 May 2012 16:24:19 +0000 Art Direction & Graphic Design by Felipe Villarreal 398698 As part of my senior thesis exhibition, various collateral elements were created to both record and support the overall theme of the exhibition, which was the Latino immigrant. As part of the project, a street art endeavor began which populated the public space with stickers bearing the mark of "Los Invisibles." Which in turn, led to the creation of custom made logos and tags that portrayed stereotypical imagery of Latinos while the text below unveiled the more realistic story behind each character. <img src="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible1.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible1_o.jpg" data-mid="1763811" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/398698/InvisiblesLogo_Sticker_web.jpg" width="650" height="346" width_o="650" height_o="346" src_o="http://payload.cargocollective.com/1/0/28842/398698/InvisiblesLogo_Sticker_web_o.jpg" data-mid="1975147" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible2.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible2_o.jpg" data-mid="1763816" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible3.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible3_o.jpg" data-mid="1763817" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible4.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible4_o.jpg" data-mid="1763819" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible5.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible5_o.jpg" data-mid="1763821" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible6.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/398698/Los Invisible6_o.jpg" data-mid="1763823" border="0" align="left"/> Responsibilities: Ideation, Art Direction, Graphic Design, Photography, Final Retouching, Pre Press Preparation http://flipvill.com/Zyrtec-Know-your-allergy-triggers-banner-campaign http://flipvill.com/following/flipvill.com/Zyrtec-Know-your-allergy-triggers-banner-campaign Fri, 04 May 2012 16:22:17 +0000 Art Direction & Graphic Design by Felipe Villarreal 3338604 In a continuing effort to educate the Hispanic consumer about the possible triggers associated with their allergy symptoms, an online banner campaign was developed for Zyrtec, that visually linked common symptoms with their triggers. By physically breaking, stabbing, inflating and even shattering the banner canvas, users were able associate these actions with their allergy symptoms and ultimately their cause. In addition, certain units took the experience even further. Via the use of rich media expandable banners, an interactive educational allergy triggers game was developed. Here, users guessed which object, animal, or plant had the potential of triggering allergy symptoms. Additionally, through their interaction, users were informed about the product as well as compelled to download money saving coupons. My involvement in this project included the ideation, art direction, functionality and web design of both the banners and the expandable units. <img src="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_DOG1.jpg" width="500" height="250" width_o="500" height_o="250" src_o="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_DOG1_o.jpg" data-mid="17145145" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_TEDDYBEAR1.jpg" width="500" height="250" width_o="500" height_o="250" src_o="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_TEDDYBEAR1_o.jpg" data-mid="17145172" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_TEDDYBEAR2.jpg" width="500" height="250" width_o="500" height_o="250" src_o="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_TEDDYBEAR2_o.jpg" data-mid="17145192" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_COUPON.jpg" width="500" height="250" width_o="500" height_o="250" src_o="http://payload51.cargocollective.com/1/0/28842/3338604/ZYR_FLITE_500x250_COUPON_o.jpg" data-mid="17145196" border="0" align="left"/> Translation Main Message: Try ZYRTEC® for relief of your allergy symptoms. Flower Banner: Sneezing?...It may be allergies to your favorite flowers’ pollen. Teddy Bear Banner: Itchy eyes?...It may be allergies to the dust mites on your favorite teddy bear. Kitten Banner: Itchy throat?...It may be an allergy to your favorite pet. Responsibilities: Ideation, Art Direction, Graphic Design, Web Design Team ACD: Fabrizio Sanabria http://flipvill.com/Heineken-Keep-it-Legendary http://flipvill.com/following/flipvill.com/Heineken-Keep-it-Legendary Thu, 03 May 2012 19:56:19 +0000 Art Direction & Graphic Design by Felipe Villarreal 3333160 In order to promote The UEFA Champions League, one of the biggest soccer tournaments in the world, a social media endeavor was developed that emphasized the idea that this tournament should be enjoyed with friends and a Heineken at hand. The challenge was that since the games were played in Europe, the time difference meant that US fans were at work, an environment no suitable for enjoying the best soccer in the world in a legendary way. As a result, a Facebook app was created that allowed users to block any incoming UEFA Champions league news from their online experience during the hours they were at work. That way, once their day was over, US fans could enjoy the games with their friends and of course a cold Heineken. My role in this campaign was to conceptualize and art direct the launch video that introduced, explained and encouraged the download of the app. The video, along with all the downloadable tools lived in the Heineken Fan Facebook page. <img src="http://payload51.cargocollective.com/1/0/28842/3333160/FB Mockup_905.jpg" width="720" height="685" width_o="720" height_o="685" src_o="http://payload51.cargocollective.com/1/0/28842/3333160/FB Mockup_o.jpg" data-mid="17291074" border="0" align="left"/> http://flipvill.com/Sprint-HTC-EVO-View-Tablet http://flipvill.com/following/flipvill.com/Sprint-HTC-EVO-View-Tablet Fri, 13 Jan 2012 20:09:45 +0000 Art Direction & Graphic Design by Felipe Villarreal 2601079 This project introduced Sprint's newest tablet, the HTC EVO View 4G™, that amongst many of its other capabilities, allowed users to click, highlight, write and draw anywhere with the HTC Scribe™. In order to leverage this unique feature, a print and online campaign was developed that focused on the idea that "if it's called a tablet, you should be able to write on it." As a result, a landing page was developed that besides describing this unique capability, allowed users to virtually experience it. Within the page, a user could access the drawing section wand then upload a photo. They would then be able to draw and add accessories to the image and finally share their masterpiece via Facebook. <img src="http://payload15.cargocollective.com/1/0/28842/2601079/SPR EVO TAB print.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload15.cargocollective.com/1/0/28842/2601079/SPR EVO TAB print_o.jpg" data-mid="13153610" border="0" align="left"/> Translation Poster: It’s called a tablet. So you should be able to write on it. Responsibilities: Ideation, Art Direction, Graphic Design, Web Design, Illustration Team CD: Alvaro Ramos http://flipvill.com/Heineken-Mensajero-Parrandero http://flipvill.com/following/flipvill.com/Heineken-Mensajero-Parrandero Fri, 13 Jan 2012 17:58:27 +0000 Art Direction & Graphic Design by Felipe Villarreal 2600896 In order to further extend its social media reach, Heineken introduced a new app that was featured on its Facebook Fan Page The concept behind the "Mensajero Parrandero" app (Party Carol Maker) was to invite users to really turn every “noche” into a “nochebuena” by creating and sending their own “villancicos” or Christmas carols to their friends and family. The app featured a few traditional villancicos and gave users the opportunity to record their own version. Once they did so, they could share them with friends and family via various social media outlets. <img src="http://payload15.cargocollective.com/1/0/28842/2600896/HKN_FB_MENSAJERO PARRANDERO_PHASE1.jpg" width="468" height="792" width_o="468" height_o="792" src_o="http://payload15.cargocollective.com/1/0/28842/2600896/HKN_FB_MENSAJERO PARRANDERO_PHASE1_o.jpg" data-mid="13149497" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/28842/2600896/HKN_FB_MENSAJERO PARRANDERO_PHASE2.jpg" width="468" height="792" width_o="468" height_o="792" src_o="http://payload15.cargocollective.com/1/0/28842/2600896/HKN_FB_MENSAJERO PARRANDERO_PHASE2_o.jpg" data-mid="13149499" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/0/28842/2600896/HKN_FB_MENSAJERO PARRANDERO_PHASE3.jpg" width="468" height="792" width_o="468" height_o="792" src_o="http://payload15.cargocollective.com/1/0/28842/2600896/HKN_FB_MENSAJERO PARRANDERO_PHASE3_o.jpg" data-mid="13149502" border="0" align="left"/> Responsibilities: Ideation, Art Direction, Design Team CD: Alvaro Ramos http://flipvill.com/Sprint-EVO-3D-Reactions http://flipvill.com/following/flipvill.com/Sprint-EVO-3D-Reactions Wed, 20 Jul 2011 16:18:47 +0000 Art Direction & Graphic Design by Felipe Villarreal 1755536 The world of 3D technology has reached a new level with Sprint's latest handset, the HTV EVO 3D. With this Android powered device, users can record and share their videos in 3D without the use of 3D glasses. In this spot, the lovable Android characters have a front row seat to all the action and excitement that 3D video brings. <img src="http://payload.cargocollective.com/1/0/28842/1755536/Sprint3D TV_story-board_1.jpg" width="670" height="300" width_o="670" height_o="300" src_o="http://payload.cargocollective.com/1/0/28842/1755536/Sprint3D TV_story-board_1_o.jpg" data-mid="8635476" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/1755536/Sprint3D TV_story-board_2.jpg" width="670" height="300" width_o="670" height_o="300" src_o="http://payload.cargocollective.com/1/0/28842/1755536/Sprint3D TV_story-board_2_o.jpg" data-mid="8635478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/1755536/Sprint3D TV_story-board_3.jpg" width="670" height="300" width_o="670" height_o="300" src_o="http://payload.cargocollective.com/1/0/28842/1755536/Sprint3D TV_story-board_3_o.jpg" data-mid="8635481" border="0" align="left"/> Responsibilities: Ideation, Story-board illustration, Art Direction Team CD: Alvaro Ramos http://flipvill.com/Sprint-Concacaf-Gold-Cup-Sponsorship-Control-Integrated-campaign http://flipvill.com/following/flipvill.com/Sprint-Concacaf-Gold-Cup-Sponsorship-Control-Integrated-campaign Thu, 12 May 2011 16:47:11 +0000 Art Direction & Graphic Design by Felipe Villarreal 1435651 As part of Sprint's sponsorship of the 2011 Gold Cup, an integrated campaign was launched that included broadcast media, print and online extensions. The over arching concept had to do with promoting the exclusive service of Sprint ID, which is a powerful platform that has the ability to offer unique and relevant content and benefits to niche groups and communities. In this case, the Sprint ID Lo2yo Fútbol pack led the message by communicating that the pack provides the ideal mobile experience for the soccer fanatic who wants to stay close to all of the Gold Cup news and highlights as well as experience live games like never before. The landing page and banners for this campaign allows users to participate in the action, by incorporating some soccer related interaction. In the landing page, users are able to control our hero with their mouse or via the use of augmented reality. In both cases, participants can see if they made the top ten rank and then, share their score through facebook. Visit Site <img src="http://payload.cargocollective.com/1/0/28842/1435651/SPRINTCOPAORO_LP_1.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/28842/1435651/SPRINTCOPAORO_LP_1_o.jpg" data-mid="6997766" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/1435651/SPRINTCOPAORO_LP_2.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/28842/1435651/SPRINTCOPAORO_LP_2_o.jpg" data-mid="6997771" border="0" align="left"/>}<img src="http://payload.cargocollective.com/1/0/28842/1435651/SPRINTCOPAORO_LP_3.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/28842/1435651/SPRINTCOPAORO_LP_3_o.jpg" data-mid="6997773" border="0" align="left"/> Translation: LP Main CTA: "Follow the 2011 Concacaf Gold Cup closely with the Lo2yo Soccer pack from Sprint ID" Banner: "With Sprint ID, its easy to control all the action of the Gold Cup, its as easy as controlling this ball" "Play, move the player with your mouse" Responsibilities: Ideation, Art Direction, Graphic Design, Web Design Team CD: Alvaro Ramos ACD: Juan Palbo Dominguez http://flipvill.com/Sprint-ID-Landing-Page http://flipvill.com/following/flipvill.com/Sprint-ID-Landing-Page Fri, 03 Dec 2010 22:57:36 +0000 Art Direction & Graphic Design by Felipe Villarreal 783647 Everyday, new forms of online entertainment for your mobile phone are born. As a result of this constant growth, obtaining the entertainment you are looking for can be an overwhelming task. To remedy this bombardment of mobile content, Sprint has developed Sprint ID. With Sprint ID, users can download the "total experiece" into their phones which consists of customization packages that include ringtones, wallpapers, apps and widgets- all at once. In this landing page and poster, users are introduced to some of these packages through various forms of navigation and the use of iconic imagery that represent the content they like. As they navigate the site, customers can get a clear idea of how the Sprint ID packs can simplify their mobile experience by easily downloading the packs that appeal to them in both English and Spanish. Visit Site <img src="http://payload.cargocollective.com/1/0/28842/783647/SprintID_SiempreMujer_Poster.jpg" width="670" height="510" width_o="670" height_o="510" src_o="http://payload.cargocollective.com/1/0/28842/783647/SprintID_SiempreMujer_Poster_o.jpg" data-mid="6998917" border="0" align="left"/> LP Translation: Main CTA: "With a single click, Sprint ID makes your mobile phone reflect who you are." Poster: The things you like make you who you are. That's why we have created Sprint ID." Responsibilities: Ideation, Art Direction, Graphic Design, Web Design Team CD: Alvaro Ramos ACD: Juan Palbo Dominguez http://flipvill.com/Sprint-Web-Exclusives-Landing-Page http://flipvill.com/following/flipvill.com/Sprint-Web-Exclusives-Landing-Page Tue, 19 Oct 2010 17:56:11 +0000 Art Direction & Graphic Design by Felipe Villarreal 689203 For this promotional window, a banner campaign and corresponding landing page was developed to drive web exclusive offers that included free phones, shipping and activation. A circus theme was used to convey the enormity of the offer in a manner that was both visually dynamic and fun. <img src="http://payload.cargocollective.com/1/0/28842/689203/Sprint_WebExclusives_Circus LP1.jpg" width="670" height="432" width_o="670" height_o="432" src_o="http://payload.cargocollective.com/1/0/28842/689203/Sprint_WebExclusives_Circus LP1_o.jpg" data-mid="3369890" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28842/689203/Sprint_WebExclusives_Circus LP2.jpg" width="670" height="432" width_o="670" height_o="432" src_o="http://payload.cargocollective.com/1/0/28842/689203/Sprint_WebExclusives_Circus LP2_o.jpg" data-mid="3369892" border="0" align="left"/> Translation: Banner: "Hit the bulls-eye with this free multimedia phone" Responsibilities: Ideation, Art Direction, Graphic Design, Web Design Team CD: Alvaro Ramos ACD: Juan Pablo Dominguez http://flipvill.com/Sprint-Club-69-99-TV-Spot http://flipvill.com/following/flipvill.com/Sprint-Club-69-99-TV-Spot Wed, 04 Aug 2010 20:03:00 +0000 Art Direction & Graphic Design by Felipe Villarreal 550171 In today's tech savvy society, people are using their smart phones for much more than just phone calls. The ability to access the web, social media and text messaging has made the means communication more diverse. In this TV spot, various communication characters were created to promote Sprint's Everything Data Plan, which offers unlimited access to all of your communication needs and thus the better value amongst all the mayor phone carriers. Sprint 69.99 Club from Felipe Villarreal on Vimeo. Responsibilities: Ideation, Art Direction